At The 401 Group of Companies, we believe that true success isn't about one giant leap; it’s about taking small steps forward, every single day. We were founded on a simple but powerful philosophy: do things marginally better today than we did yesterday. Whether it is refining a service process, polishing a hospitality experience, or simply greeting a customer with a little more warmth, we believe these small degrees of improvement compound over time to create something world-class.
Our Journey
Our story began in 2011 in Ingersoll, Ontario, with two friends, four employees, and a shared vision. We didn't start as an industry giant; we started with a commitment to be better. We sold around 50 RVs and 100 vehicles that first year, but more importantly, we laid the foundation for a culture that refuses to settle. That relentless drive to improve has turned a single location into one of Canada’s fastest-growing elite business management groups. Today, we are proud to employ over 1,000 people across more than 41 locations, serving communities throughout Ontario, Manitoba, and Florida.
Growth
A Standard of Excellence Across All Industries
The "401 Standard" applies to everything we touch. We don't just operate businesses; we cultivate experiences.
Automotive
From our 28+ OEM automotive franchises to 401 Auto Financing, and the one and only AUTOmart, we have reimagined the car-buying process. We strive to make getting behind the wheel easier, more transparent, and more enjoyable for every customer, regardless of their credit history.
Recreational & Marine
We help families create lasting memories. Through CampMart and our Yamaha Powersports and marine divisions, we apply our precision and care to getting you into the ideal RV, boat, or powersport vehicle, ensuring your next adventure is your best one yet.
Hospitality
We are redefining what it means to be a guest. Our passion for service extends to our unrivaled hospitality division, anchored by the renowned BlackShop Restaurant and the highly anticipated launch of our very first Marriott Hotel in Kanata. Here, "marginally better" means an obsessive attention to detail that turns a stay into an experience.
The Future
We measure our success not just by our growth, but by the impact we have on the communities we serve. Through the 401 Foundation, we are dedicated to giving back, striving to bring the same level of excellence to our philanthropy as we do to our business operations. As we look to the future, our goal remains unchanged. We will continue to expand, innovate, and serve—always chasing that next degree of improvement. The 401 Group of Companies. Striving for excellence in every community we serve.