FOR IMMEDIATE RELEASE
The 401 Group of Companies Acquires Mercedes-Benz of Sudbury and Subaru of Sudbury from Palladino Auto Group
The two-dealership deal adds the Group’s first luxury franchise acquisition and third Subaru store, deepening its presence in Greater Sudbury.
SUDBURY, ON | October 1, 2026: The 401 Group of Companies, one of Canada’s largest privately owned automotive, RV, marine, and powersports retail and hospitality groups, is proud to announce the acquisition of two Greater Sudbury dealerships from The Palladino Auto Group: Mercedes-Benz of Sudbury and Subaru of Sudbury, formerly Palladino Subaru.
The acquisition introduces Mercedes-Benz to the 401 Group’s portfolio as the organization’s first luxury franchise, ahead of the 027 launch of Windsor Genesis on the horizon. It also expands the organization’s Subaru portfolio to three franchise locations, including Peterborough Subaru, Subaru of North Bay, and now Subaru of Sudbury.
Both dealerships come from Palladino Auto Group, a family-owned business whose roots in Greater Sudbury’s automotive industry date back more than 50 years. The acquisition is effective October 1, 2026.
“Greater Sudbury is the hub of Northern Ontario, and these two dealerships give us a stronger presence here than ever before,” said Ted Lancaster, Executive Vice President of the 401 Group of Companies. “Mercedes-Benz of Sudbury marks our first step into the luxury segment, and Subaru of Sudbury builds on the strong Subaru partnership we’ve developed in Peterborough and North Bay. We’re grateful to Vince Palladino and the Palladino family for trusting us with two businesses they have spent years building, and we’re committed to carrying that legacy forward.”
Mercedes-Benz of Sudbury: The Group’s First Luxury Franchise
Located at 2091 Long Lake Road, Mercedes-Benz of Sudbury serves luxury buyers across Northern Ontario, including Sault Ste. Marie, Timmins, and North Bay. The dealership was named a 2026 Star Dealer by Mercedes-Benz Canada, a recognition of excellence in customer satisfaction, sales performance, and service, and it operates from a newly renovated facility.
The dealership offers the full Mercedes-Benz lineup, including C-Class, E-Class, and S-Class sedans; GLA, GLB, GLC, GLE, GLS, and G-Class SUVs; high-performance Mercedes-AMG models; and a growing range of all-electric and plug-in hybrid vehicles. A dedicated Vans Centre supports commercial customers with the Sprinter and eSprinter, and the service department is staffed by factory-trained Mercedes-Benz technicians using genuine Mercedes-Benz parts.
Subaru of Sudbury: Growing the Group’s Subaru Network
Located at 1115 Kingsway, Subaru of Sudbury offers Subaru’s complete lineup, including the Crosstrek, Forester, Outback, Impreza, WRX, and BRZ, along with electrified models such as the Crosstrek Hybrid, Forester Hybrid, Solterra, Trailseeker, and Uncharted. The dealership also offers Subaru Certified Pre-Owned vehicles and a certified Subaru service centre using genuine Subaru parts and accessories.
Subaru of Sudbury joins Peterborough Subaru and Subaru of North Bay, creating a Subaru network that stretches from the Kawarthas to Northern Ontario.
“Every acquisition starts with people,” added Lancaster. “Both of these teams have earned loyal customers in Sudbury and well beyond it. Our job is to back them with the resources of a larger group while protecting the local relationships that make these dealerships special.”
To ensure a seamless transition for customers, the 401 Group will retain the existing staff and leadership at both dealerships.
A Growing Northern Ontario Network
Mercedes-Benz of Sudbury and Subaru of Sudbury join the 401 Group’s expanding Greater Sudbury operations, which also include Sudbury Mitsubishi, CampMart Sudbury, and 401 Auto Financing Sudbury. Together, these businesses give Sudbury-area customers access to new and pre-owned vehicles, RVs, financing solutions, genuine OEM parts, and factory-certified service support under one trusted automotive group.
The acquisition also strengthens the Group’s wider Northern Ontario footprint, which includes North Bay Chrysler and Subaru of North Bay in North Bay, Mission Motors in Wawa, and Temagami Marine.
Continued Growth Across North America
The 401 Group of Companies now operates 48 locations across Ontario, Manitoba, and Florida, representing a broad portfolio of automotive, RV, marine, powersports, and hospitality brands.
The organization’s operations include:
OEM automotive franchise dealerships representing Mercedes-Benz, Mitsubishi, Kia, Hyundai, Subaru, Toyota, Nissan, Volkswagen, Honda, Chrysler, Chevrolet, Buick, GMC, and additional brands
CampMart RV Superstores, one of Canada’s leading RV retail networks
401 Auto Financing, specializing in pre-owned vehicles and credit rebuilding solutions
AutoMart pre-owned vehicle dealerships in Cambridge and Kitchener, plus Auto Show in Winnipeg
Powersports and marine operations, including Windsor Yamaha and Temagami Marine
The Blackshop Restaurant, the Group’s elevated dining destination in Cambridge, Ontario
Visit the Dealerships
Both dealerships are open and welcoming new and existing customers.
Mercedes-Benz of Sudbury 2091 Long Lake Road Greater Sudbury, ON P3E 5H2 705-522-7777 www.mercedes-benz-sudbury.ca
Subaru of Sudbury 1115 Kingsway Greater Sudbury, ON P3B 2E7 705-419-2285 www.subaruofsudbury.ca
About the 401 Group of Companies
Founded and headquartered in Cambridge, Ontario, The 401 Group of Companies is a leading automotive, RV, marine, and powersports retail and hospitality organization operating across Canada and the United States. With 48 locations and a growing portfolio of brands, the company is committed to delivering exceptional customer experiences through transparent pricing, innovative financing solutions, and lifetime customer relationships.
Media Contact
Marketing Director 401 Group of Companies marketing@401auto.ca www.401group.ca