401 Group Opens Windsor Mitsubishi, Its Fifth Mitsubishi Store Across North America
New Essex County dealership deepens the Group’s Windsor-area presence and extends a cross-border Mitsubishi network spanning Ontario and Florida
WINDSOR, Ontario — May 30, 2026 — The 401 Group of Companies, one of Canada’s largest privately owned automotive, RV, marine, and powersports retailers, today opened Windsor Mitsubishi at 1622 Sylvestre Drive, adding a fifth Mitsubishi franchise to its growing North American network and strengthening the Group’s rapidly expanding footprint across Essex County.
The opening unites Windsor Mitsubishi with four established Mitsubishi stores already under the 401 Group banner: Baywest Mitsubishi in Owen Sound, Sudbury Mitsubishi, Fort Myers Mitsubishi in Florida, and Sunny Mitsubishi in Jacksonville, Florida. Together, they anchor one of the brand’s most active multi-market retail networks on either side of the border.
“Windsor is one of Canada’s most important automotive markets, and we’re committed to investing here for the long term,” said Ted Lancaster, Executive Vice President of the 401 Group of Companies. “Windsor Mitsubishi lets us serve more drivers across Essex County while deepening the Mitsubishi operations we’ve built in both Canada and the United States. Our focus stays the same: an exceptional customer experience backed by local ownership, strong community relationships, and industry-leading service.”
Windsor Mitsubishi joins a cluster of 401 Group operations already serving the region — including Windsor Hyundai, Windsor Yamaha, and Windsor CampMart — giving local customers access to new and pre-owned vehicles, RVs, powersports products, financing, genuine OEM parts, and factory-certified service through a single trusted group.
The dealership carries Mitsubishi’s full lineup, including the Outlander, Outlander PHEV, Eclipse Cross, RVR, and Mirage, alongside a curated selection of quality pre-owned vehicles. Its modern service centre is staffed by factory-trained technicians using genuine Mitsubishi parts and accessories.
Continued Growth Across North America
The 401 Group now operates more than 36 locations across Ontario, Manitoba, and select U.S. markets, spanning a broad portfolio of automotive, RV, marine, and powersports brands. Its operations include: • OEM automotive franchises representing Mitsubishi, Kia, Hyundai, Subaru, Toyota, Nissan, Volkswagen, Honda, Chrysler, Chevrolet, Buick, GMC, and more • CampMart RV Superstores, one of Canada’s leading RV retail networks • 401 Auto Financing, specializing in pre-owned vehicles and credit-rebuilding solutions • AutoMart pre-owned vehicle locations in Cambridge and Kitchener • Powersports and marine operations, including Windsor Yamaha and Auto Show Winnipeg
The company continues to pursue strategic growth in both established and emerging markets while holding to its customer-first operating philosophy.
A Commitment to Canadian Ownership and Local Communities
As a privately held Canadian company, the 401 Group prioritizes local investment, community involvement, and long-term customer relationships in every market it serves, actively supporting charitable initiatives, local sports organizations, and community programs throughout Ontario and beyond.
“Every dealership we open is ultimately about people — our employees, our customers, and the communities we operate in,” added Lancaster. “We’re proud to keep creating jobs, supporting local economies, and building businesses customers can trust for the long term.”
Visit Windsor Mitsubishi
Windsor Mitsubishi is now open and welcoming customers. Windsor Mitsubishi 1622 Sylvestre Drive, Windsor, ON N9K 0B9 226-946-2055 www.windsormitsubishi.ca
About the 401 Group of Companies
Founded and headquartered in Ontario, the 401 Group of Companies is a leading automotive, RV, marine, and powersports retail organization operating across Canada and the United States. With more than 36 locations and a growing portfolio of brands, the company is committed to delivering exceptional customer experiences through transparent pricing, innovative financing, and lifetime customer relationships.
Media Contact Marketing Director 401 Group of Companies marketing@401auto.ca www.401group.ca